About Us

We are a family business, and have been involved in the hearth industry for over twenty years.

Your phone calls will be answered by family members or trained professionals we have brought in to help us as our business expands through referrals and repeat customers.  Buying a quality electric fireplace is an investment and we are here to help you choose the right make and model as well as answer your shipping, technical, and warranty questions.


Our website was designed with our customers in mind.  We hope you will find all the information you require to make an informed choice, but we are always available through email, chat line or phone to explain the difference between the products, so that you can get the best electric fireplace for your preferences and budget.  If you are not sure of a product we will answer your questions or check with the manufacturers if we need clarification.

We will not carry a product unless it has a valid & working warranty.  We do not carry products that cannot be repaired because of low price point.  We have a long working relationship with our manufacturers and believe in the quality of their products.  There are a number of sites on the internet that are not authorized by the manufacturers. If you have any issues with their electric fireplaces, you may not be covered by the manufacturer warranty.  We stand behind all of our products and have built our company on integrity and service.

We carry a larger stock in our warehouse, so that we can ship to you as soon as possible. If an item is out of stock, we will notify you immediately and ship to you as soon as we can. If you find lower pricing in your search, let us try to beat the price. Keep in mind that we offer free shipping for all of Ontario, Canada – which could save you hundreds!  We want your business and your referrals – so we always try to offer the widest selection, expert sales staff,  top service and competitive prices.

We are located in Greater Toronto, Ontario and are proudly Canadian owned and operated.